Writing the Subject & Body
Members should know why they received the email. Use Email Subject and Email Body on Create or Edit Template.
Insert personal details with placeholders. The editor subtitle is: use {{variables}} that get filled in automatically when the email is sent.
Subject
- Keep it short
- Say what happened
- Use a token from DYNAMIC VARIABLES when the fact changes per member
Examples from the list
Package Purchased
Package Purchase
Wallet Top-up Success
Credit added in your wallet
{{wallet.amount}}
Booking Created
Booking Confirmed
{{booking.seat_id}}
On Create Template, a package subject can also look like:
Your
{{package.name}}package has been purchased successfully
Prefer tokens you click from the panel so the spelling matches.
Avoid a subject that only says Update.
Body
The toolbar: Bold, Italic, Underline, bulleted list, numbered list, hyperlink.
- Greet with
{{user.full_name}}(Full Name) - Say why they are getting the email
- Put package, booking, or wallet details using the tokens for that event
- End with the studio name from the email footer, or
{{company_name}}if you insert it
Example (package)
Hello
{{user.full_name}},
Thank you for your purchase. Your{{package.package_name}}package is now on your account, with{{package.session_count}}sessions.
We look forward to seeing you at FITNEZ STUDIO.
Writing guidelines
| Do | Avoid |
|---|---|
| Click tokens from DYNAMIC VARIABLES | Guessing a token name |
| Name the class, package, or amount | A subject that only says Update |
| Preview before you leave Active on | Sending unreadable {{ text if a token is mistyped |